Female founded sustainable fashion rebrand elevating old garments through the art of embroidery

PACKAGE – Brand Building

WHAT’S INCLUDED – Brand Strategy, Identity Design, Colours, Typography, Social Media templates, packaging and Brand Guidelines

THE CLIENT – Revive

THE CHALLENGE – Revive’s old branding wasn’t fit for purpose anymore. The founder came to us for help in a market repositioning towards the more luxury and elevated side of the fashion market, which was truly aligned with the skill and craft of this traditional art form that is the same as used in haute couture. We helped shape the narrative, goals and the whole creative direction to propel this brand into a more elevated space.

THE PROCESS – solving the problems of rebranding and repositioning it was important to start with auditing the current brands’ touchpoints. Where was the brand living and where was the brand in contact with the audience. After that we were ready to deep dive into the strategy to guide us on the process of establishing this brand’s creative direction. We opted to include wildflowers as the main graphic element as they support ecossystems and pollinators, essential for the creation of life. To carry through this organic handmade feel we opted for this rough around the edges treatment of the font. The colours were also very based on natural dyes and colours and this shaped everything in the brand’s visuals.

THE SUSTAINABILITY STORY – Revive specialises in bringing old garments to live, so by its USP it promotes circularity and the reuse of old clothes. By giving these old clothes the special attention and craft of embroidery, Revive is also focusing on conscious consumerism and mindful practices that connects us with ancient traditions that have health benefits as well as impact the environment in a positive manner.

SOCIALS AND WEBSITE – @this_is_revive /revivelondon.co.uk