Female founded picture framing business in the heart of East London

PACKAGE – Brand Essentials

WHAT’S INCLUDED – Brand Strategy, Identity Design, Colours, Typography and Brand Guidelines

THE CLIENT – Orlando Frames

THE CHALLENGE – to create and communicate Orlando Frames’ playful personality through the logo, typography and the colour palette. Orlando Frames is an independent local picture-framing business helping people feel good through framing. They run a conscious practice and are keen to make an impact by making the framing process a collaborative and fun project with their clients.

THE PROCESS – as always, we started off with the brand strategy session, which was super helpful to inform our creative direction. We nbeed to stand out in an already crowded market. Also Orlando Frames is beyond a framing brand, it has a community behind it, so we needed to reflected all these aspects in the visual storytelling.

THE SUSTAINABILITY STORY – Orlando Frames is careful in the selection of the source materials. This business produces high quality, bespoke picture frames choosing local resources, FSC approved mouldings and sustainable materials, reusing a lot of old vintage frames.

SOCIALS AND WEBSITE – @orlando_frames /orlandoframes.co.uk