A charity making a positive impact on people’s mental health through creativity

PACKAGE – Brand Building

WHAT’S INCLUDED – Brand Strategy, Identity Design, Social Media Design, Pitch Deck, Business cards

THE CLIENT – NAS Group, NAS Charity and NAS Consultancy

THE CHALLENGE – to create a brand identity that fits in well in the mental health charity space, whilst also having an arty vibe that connects and entices their audiences. To solve the brand hierarchy and showcase both streams of NAS Group.

THE PROCESS – After a strategy session where we established the foundations of this brand, we developed the brand hierarchy, creating a sub-branding system that is flexible and allows for growth of the business. We also created a visual language and developed the photography art direction for the brand.

By adopting a strategic approach and focusing on optimising the connection with the audience we delivered an all around brand that is unique and timeless, whilst also feeling very human and creative.

THE STORY BEHIND THE NAME – In Arabic, "nas" (نَاسٌ) means "people" or "human beings" in general. It's a fitting name for this remarkable project, which aims to promote well-being through creativity and culture. Drawing from this, I drew inspiration for the iconography and art direction of this brand. It's all about celebrating humanity at its core.

SOCIALS AND WEBSITE – @nas_charity nasgroup.org /NasConsultancy