Investors’ Chronicle (IC), part of the Financial Times Group, is one of the world’s oldest publications. It provides share tips, stock market data and analysis, as well as beginners’ guides on how to invest for UK audiences. The IC underwent an extensive redesign in 2020 to coincide with its 160th anniversary, with new unified branding, print magazine, website and app designs to reflect the IC’s current editorial strategy, and redefined values and purpose.

This project was delivered by the in-house creative team –  we knew the brand inside-out from working day to day across marketing, editorial and commercial projects and as such we were best positioned to lead on the rebranding and create the new IC.

Our overall objective was to create a brand that would work seamlessly across editorial, marketing and commercial propositions, offline and online, and be actionable and educational in every instance.

We had fantastic feedback and a raise in the uptake of our subscriptions. We managed to achieve core KPIs of raising brand awareness and profile amongst younger audiences, which was a fantastic result.